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Brand

Sweet Protection

Norway · Founded 2000

Sweet Protection is a Norwegian maker of helmets, goggles and protective clothing. Its story began in Trysil, a village in the Østerdalen valley, where its founders first built skateboards; the company was officially founded in 2000. It is part of Active Brands, a Norwegian group with its office in Oslo.

The range covers ski and snowboard helmets, snow goggles and replacement lenses, road and mountain bike helmets, and mountain bike shorts, jackets and trousers, alongside whitewater helmets and back protectors. According to the brand, helmet production moved from Trysil to Italy after 2005.

Listed under

At a glance

Headquarters
Oslo, Norway
Founded
2000
Part of
Active Brands
European brand
Yes
Made in Europe
Partly
EU-wide delivery
Not stated

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