Icebug

Icebug is a Swedish footwear company founded in 2001 by a mother and son, Eliza and David, and it describes itself as independent and privately owned. Its headquarters are in Jonsered, just outside Gothenburg.

The company concentrates on grip for slippery ground such as ice, wet rock and mud. It makes trail running shoes, hiking shoes, walking shoes and winter boots, some of them with built-in steel studs for icy surfaces. Icebug is a certified B Corp.